About Current Labels
Current began 52 years ago in the heart of
the Rocky Mountains. Actually, Current got its start in the basement of the home
of founders Orin and Miriam Loo. An artist and lithographer, Orin had opened a printing
business called Looart Press, three years earlier. Then in 1950, his wife, Miriam,
had the idea of offering a line of paper products to non-profit groups to use in
fund-raising activities. Together, the family printed greeting, Christmas, and recipe
cards right in their home, and orders were fulfilled out of their basement for delivery.
As this new business expanded, Miriam started thinking about a company name that
would always be in step with the times. Thus "Current" was born. In 1967, Current
and Looart Press merged. Their company remained privately held for 20 years, when
it was purchased by Deluxe Corporation, and later by Taylor Corporation.
The core of Current
is the creative people who fill each page of our catalogs with warm, colorful greeting
cards, note cards, gift wrap and stationery, address labels and gifts--many exclusively
designed. Now America's largest direct-mail marketer of paper products, gifts, and
home decorating items, Current is one of the Pikes Peak region's largest and most
significant companies. Yet what most people appreciate about Current is the hometown,
family feeling that is evident in our catalogs and stores. Just as in the early
days, whether you're browsing a catalog or finding bargains at our factory outlet,
you're always welcome at Current.
Our company headquarters is located at 4875 White Bear Parkway, White Bear Lake, MN 55110.